FOUNDER: Joyride Digital is my creative studio that specialize in crafting digital experiences that don’t just look good—they feel good. We’re here to help clients create cool things, articulate their brand message clearly, and reach their desired demographic. From next-level web design to scroll-stopping content, bold creative strategy, and branding that actually connects, we build things that people want to engage with.

We take our time to get to know our clients, understand their needs, and provide a tool kit of creative resources to help them execute their vision. Whether it’s launching a fresh brand, reimagining your digital presence, or creating content that turns heads, we’ve got you. We believe in the power of culture-driven design—because let’s be real, Gen Y & Z can spot inauthenticity a mile away. Our approach? No cookie-cutter concepts, no outdated playbooks—just fresh, innovative, and disruptive creative that speaks your audience’s language.Let’s make something unforgettable.

Owner   •   2013 – Present   •   NYC + Detroit, MI

FOUNDER: Creating Articulate Reach (C.A.R.) is a production and live experiences studio built to bring great stories, creative talent, and audiences together. We develop and produce original content, live events, and experiences that connect culture, entertainment, sports, and community. Our work spans scripted and unscripted series, documentaries, podcasts, digital programming, and live productions. We create content for streaming platforms, social networks, brands, and audiences around the world.

At the center of C.A.R. is collaboration. We bring together creators, athletes, entertainers, filmmakers, and brands to develop ideas and turn them into content and experiences people care about. From the first idea to the final production, we help shape stories that entertain, inspire, and build lasting connections.

Our focus is simple: Great stories. The right people. Experiences that move culture.

Owner   •   2018 – Present   •   NYC + Detroit, MI

Head of Brand & Marketing: Lead the development, positioning, and growth of the Quarterback University brand across all markets.

Oversee brand strategy, marketing, creative, content, media, and communications. Build the teams and systems needed to support national expansion, athlete engagement, franchise growth, and commercial partnerships.

Contract   •   2/2026 – Present   •   Detroit, MI

CREATIVE STRATEGY + BIZ DEV:

• Led strategy and execution of digital shows 4th & 1 and Funky Friday for Cam Newton, scaling YouTube views to 100K–500K+ per episode.
• Produced experiential content activations at Super Bowl, NBA All-Star, NFL Draft, BET Awards, and Fanatics Fest NYC.
• Secured 15+ brand partnerships across gaming, fashion, automotive, and tech within 18 months.

Contract   •   2/2023 – 2025   •   Atlanta, GA

VP, CREATIVE STRATEGY + BIZ DEV:

• Partnered with NIKE, Accenture, Rockefeller Capital Management, and the Detroit Pistons to develop and deliver high-impact branded content.
• Led creative development for Nike AP360, a global live content platform connecting athletes and products in B2B and consumer campaigns.
  • Launched AP360 in Japan with marathoner Suguru Osako, driving a 400% increase in Pegasus 41 sales across 30 retail partners.
  • Developed creative expansion of AP360 to the U.S. and Australia.

Full Time   •   8/2022 – Nov/2024   •   Detroit, MI

CREATIVE + CONTENT STRATEGY

• Created ‘To Inspire’, a docuseries spotlighting personal athlete stories to motivate Gen Z audiences.
• Developed content house activation during Art Basel, integrating athletes, brands, and cultural influencers.

Contract   •   2/2022 – 1/2023   •   Miami, FL

SR. DIRECTOR, LIFESTYLE MARKETING:

• Led influencer and celebrity marketing strategy, delivering $2.2M in earned media value (EMV) during the 2021–22 NBA season.
• Developed the franchise’s lifestyle and consumer branding strategy, integrating fashion, music, and street culture.
• Spearheaded merchandise creative strategy, growing apparel revenue from $120K to $1.4M in under two years.
• Directed social identity revamp, driving brand relevance and youth engagement across digital platforms.

Full Time   •   1/2020 – AUG/2022   •   Detroit, MI

SR. DIRECTOR, LIFESTYLE MARKETING:

• Early team member of a pioneering athlete-first media platform, growing the business from 10 to 150 + employees and 400+ athlete contributors.
• Built and led athlete and brand marketing strategy across partnerships with WME/IMG, CAA, Wasserman, NCAA, NFL, and NBA.
• Produced 100+ branded and editorial campaigns for brands seeking authentic athlete-driven storytelling. Partners: Capital One, Under Armor, Gatorade, Budweiser, Sharpie, Amazon, Facebook,
• Rockefeller Capital, JBL, American Family Insurance, Zale’s, Nissan, GMC, Signature Bank, etc…
• Notable projects: Dollars & Sense, State of the Black Quarterback (Warren Moon, EJ Manuel, Josh Dobbs, Deshaun Watson), My Cause My Cleats, Bless the Babies (Cam Newton 7on7 All Stars)

Full Time   •   1/2015 – June/2020   •   New York, NY